The account holder can also pay a monthly fee to add another household. If not, those users will be prompted to start their own accounts or be locked out. Can I use Netflix in two different houses? Netflix will then use device and network signals to determine if other account users are part of the household. When the account owner signs in, they will set their primary location. How will Netflix enforce password sharing crackdown? While executives say they know the new policy isn’t popular and some people may cancel their accounts, they hope to lure them back with quality programming. Netflix says it has no choice but to crack down on “unpaid viewing” as subscriber growth slows. The gradual rollout of more limited password sharing has sparked a backlash among subscribers elsewhere in the world, especially families with children in college or long-distance couples. Netflix uses IP addresses, device IDs and account activity from devices signed into an account to determine who shares a household. About one-third of Netflix subscribers live in the U.S. Netflix began testing features in Chile, Costa Rica and Peru that would let accounts pay extra to share access with up to two people outside their household in 2022. How does Netflix know who is in your household? Some 100 million people watch Netflix using someone else’s account, the company says.Ĭiti analyst Jason Bazinet estimated that streaming services lose about $25 billion a year. Netflix accounts for about 25% of that lost revenue. internet households share credentials or use shared credentials, up from 27% in 2019, a Parks Associates survey found in 2022. Why is Netflix cracking down on password sharing?įorty percent of consumers in U.S. In Canada, the number of paying subscribers is now higher than before, the company said. However, Netflix told investors that after a wave of cancellations, subscribers began adding "extra member" accounts. There is some risk, however. Netflix lost more than 1 million users in Spain in the first three months of 2023 after cracking down on password sharing in February, according to market research group Kantar. Netflix users, we think results bode well for traction of password restrictions," New Street Research said. New Street Research says its survey of paying and nonpaying Netflix users found that more than half – 54% – would pay for their own subscription if their access was yanked, 70% would choose a subscription that is not supported by advertising and 37% would pay extra for people who don't live in their household."While only a small sample of the broader population of U.S. Wells Fargo Securities says paid password sharing could be a bigger earnings opportunity for Netflix than people signing up for its ad-supported subscription. Moody's Investors Service says the password-sharing initiative could cause "short-term subscriber discontent and disruption but presents the company with a material revenue growth and margin expansion opportunity." subscribers from the initiative. Netflix accounted for 7.3% of total TV viewing in February 2023, according to Nielsen. “This is a way of getting folks who watch and enjoy Netflix to also contribute to the future of content,” Ted Sarandos, the co-CEO of Netflix, told the Toronto Star on April 6.Ĭowen senior research analyst John Blackledge estimates that Netflix could pick up 2.1 million new U.S. Now it’s looking to squeeze a few more bucks out of freeloaders. But it has changed its tune as subscriber growth slowed amid growing competition and a return to pre-pandemic viewing habits. The popular streaming service used to encourage sharing Netflix credentials with friends and extended family. It's not me, it's Netflix: With password sharing on the block, how to boot your friends Netflix password-sharing rules Who has your Netflix password? Check who's logging into your Netflix account and boot them Standard plans cost $15.49 a month and premium plans cost $20 a month. The monthly fee is less expensive than the basic ad-free plan, which is $10 a month, but more than the ad-supported plan, which is $7 a month. “Your Netflix account is for you and the people you live with – your household,” Netflix said in an email to U.S. Only people who live under the same roof can share accounts, the streaming company says. So you have two options: transfer your friends and family members mooching off your account to a new membership or share your Netflix account for an additional $8 monthly fee. Just months after enforcing new restrictions in Canada, Spain, Portugal and New Zealand, Netflix is rolling out account-sharing limits in the U.S. The Netflix password-sharing crackdown has officially begun in the United States.
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